Restaurant wine lists
Hidden gems, balanced list building, by-the-glass options and selections aligned with food concept and spend profile.
Private wine sourcing, tailored to you
Fine Wine, Curated & Supplied Globally
Serena Procurement delivers discreet, high-touch wine sourcing for hotels, restaurants and private clients who value access, taste and consistency. We work directly with vineyards and trusted suppliers to source wines that align with your concept, clientele and standards, handled with precision from selection to delivery.
40+curated wine selections sourced across key regions including France, Italy and beyond
Directrelationships with vineyards and producers, ensuring quality and access
1single point of contact from sourcing through to delivery
Globalsupply support for hospitality venues and private clients
Direct sourcingRelationships with vineyards and trusted suppliers
Commercial clarityBalanced decisions around pricing, availability and quality
Hospitality-readySuitable for restaurants, hotels, private cellars and gifting
Discreet serviceStructured, responsive and polished from brief to delivery
About Serena
A wine sourcing service built around access, taste and trust
Serena works closely with hospitality venues, collectors and private buyers who need more than a generic supplier. Her vision is to make fine wine sourcing feel calm, polished and deeply tailored, especially when the request calls for hidden gem wines, restaurant-ready selections or cellar growth with a more thoughtful eye.
The current focus is on hidden gem wines, where value lies in the right producer, the right vintage and the right relationship. Serena’s approach blends sourcing discipline with aesthetic judgement, so the client experience remains elegant from the first conversation to the final recommendation.
Fine wine
What Serena Procurement sources
Hotel wine programmes
Consistent supply, polished presentation and wines chosen to complement service, guest profile and venue identity.
Private collections
Collector bottles, cellar-building wines, vertical selections and purchases shaped by taste, value and long-term enjoyment.
Pairing & allocation support
By-the-glass edits, food pairing selections and reliable sourcing for clients who need both style and consistency.
Wine collection preview
A curated gallery of wine sourcing and cellar-led presentation
The gallery now focuses entirely on wine. It has been built to feel rich, elegant and useful to hospitality venues and private clients who want to see the level of sourcing, presentation and taste Serena Procurement brings to each brief.
Selection philosophy
More than famous labels
Serena Procurement looks beyond predictable names to identify wines with real quality, charm and placement value. The emphasis is on producers and bottles that work commercially, taste beautifully and still bring distinction to the list or cellar.
- Small producer discoveries with strong provenance
- Hidden gems suited to restaurant and hotel programmes
- By-the-glass and pairing-led selections
- Collector bottles and cellar-building opportunities
Supply approach
Reliable, polished and considered
Our approach is both commercial and considered, balancing pricing, availability and quality while ensuring each selection aligns with the client’s identity. From initial consultation through to ongoing supply, the experience remains structured, responsive and discreet.
- Direct vineyard and supplier relationships
- Clear communication in polished British English
- Ongoing supply support where consistency matters
- Suitable for hospitality venues and private buyers
Client reviews
Clients remember how assured the process felt
★★★★★
Serena immediately understood that we did not want an ordinary supplier list. We wanted wines with character, consistency and a real point of difference. The shortlist came through beautifully, with context behind every recommendation.
Private dining client, London
★★★★★
The wine sourcing felt thoughtful from start to finish. We were shown options that actually suited the venue and clientele rather than generic expensive labels. It felt calm, premium and very well handled.
Hospitality client, Surrey
★★★★★
I appreciated the consistency most of all. Communication was polished, the selections were credible and the final wines gave us exactly the balance of elegance, value and reliability we needed.
Private client, Knightsbridge
Start a brief
Request a wine consultation
Share what you are seeking and Serena Procurement will respond with a calm, considered next step. This build is static for easy upload, so the form opens your email client with the details prepared.